Using social media for Crisis Communications
In response to the the devastating Las Vegas tragedy in 2017, I created messaging for San Diego Blood Bank's social media channels and website to let the public and media know urgent information. Communications was done in coordination with senior leaders. The response time was swift and done with much empathy.
A screenshot of the messaging on social media is below:
Social Media Toolkits
These toolkits were created for employees and commercial sponsors to use to help amplify the blood bank's social presence in anticipation of and during major campaigns and events
1. Live Well San Diego 5K
Resources
